Jennifer Bouchard - Owner

Get to Know Jennifer at The Nanny Poppins Agency™

Jennifer Bouchard’s journey into the world of caregiving began long before she became a business owner. While earning her journalism degree, she spent nine years working as a nanny—an experience that shaped not only her career, but her heart. During those years, Jennifer cared for children with special needs, supported families navigating trauma, and worked closely with women and children healing from domestic abuse. Those early, intimate experiences taught her the power of presence, trust, and compassion—values that would become the foundation of her life’s work.

In 1995, at just 23 years old and living in Marblehead, Massachusetts, Jennifer took a leap of faith. When her best friend welcomed a new baby, the two of them decided to turn their shared passion for caregiving into a business. Together, they launched a nanny agency, becoming fully licensed and incorporated shortly afterward. Their success was immediate—their commitment to matching families with the right support resonated deeply in their community, and the agency quickly became known for its thoughtful, attentive placement process.

As life evolved, so did the business. The partners eventually chose to pursue their own paths, with Jennifer’s friend moving to the West Coast to continue her work in the industry. Jennifer remained dedicated to growing the mission they’d started together. In 2007, she expanded the agency’s reach nationwide, offering comprehensive domestic placement services for both clients and candidates across the country.

Over the years, Jennifer has refined her expertise not only through her professional work, but also through her own lived experience staffing her own household. She understands firsthand the importance of finding the right fit—someone who can bring security, comfort, and ease into a home.

Jennifer approaches each day with a commitment to learning, growing, and elevating the experiences of the families and caregivers she serves. Her work remains deeply personal, guided by the belief that the right support can change a family’s life. For Jennifer, this isn’t just a business—it’s a calling, built on decades of dedication, compassion, and care.